Senior B2B Marketing Manager

Senior B2B Marketing Manager @ All Your BI

All Your BI. All Your BI is a leading provider of business intelligence solutions, empowering organizations worldwide to make data-driven decisions. We specialize in simplifying complex data analytics, delivering actionable insights, and fostering innovation in businesses of all sizes.

We are seeking an experienced Senior B2B Marketing Manager to join our dynamic team. This role offers the flexibility to work from anywhere, whether you prefer a remote setup or a hybrid arrangement. The ideal candidate will be a strategic thinker with a proven track record in executing commercial goals and translating brand messaging across all touchpoints. You will collaborate with various stakeholders, target marketing efforts towards C-level executives and directors, and manage a small internal team along with external resources and service suppliers.

Key Responsibilities:

· Strategic Marketing Execution:

o Develop and implement comprehensive B2B marketing strategies aligned with commercial objectives.

o Drive brand awareness and lead generation through multi-channel marketing campaigns.

· Brand Management:

o Translate the All Your BI brand consistently across all marketing channels and customer touchpoints.

o Ensure brand messaging resonates with target audiences, particularly at the executive level.

· Stakeholder Collaboration:

o Work closely with cross-functional teams including sales, product development, and executive leadership.

o Align marketing initiatives with business objectives and stakeholder expectations.

· Executive-Level Marketing:

o Design and execute marketing programs targeting C-level executives and directors.

o Utilize thought leadership, content marketing, and events to engage senior decision-makers.

· Team Leadership:

o Manage and mentor a small internal marketing team, fostering professional growth and high performance.

o Set clear goals, provide regular feedback, and promote a collaborative team environment.

· Resource & Vendor Management:

o Oversee a flexpool of marketing resources, including freelancers and contractors.

o Manage relationships with external service suppliers, negotiating contracts and ensuring quality deliverables.

· Performance Measurement & Reporting:

o Monitor and analyze the effectiveness of marketing campaigns.

o Use data-driven insights to optimize strategies and report on KPIs to senior management.

· Budget Management:

o Develop and manage the marketing budget.

o Ensure all initiatives are cost-effective and deliver a strong return on investment.

This is what you bring to the table:

· Education:

o Bachelor's degree in Marketing, Business Administration, or a related field.

o MBA or advanced degree is a plus.

· Experience:

o Minimum of 7-10 years of B2B marketing experience, preferably in the technology or business intelligence sector.

o At least 3-5 years in a senior marketing management role.

· Skills & Competencies:

o Commercial Acumen: Proven ability to execute on commercial goals and drive business growth.

o Brand Expertise: Strong experience in brand management and translating brand strategy across all touchpoints.

o Stakeholder Management: Excellent interpersonal skills with the ability to collaborate effectively with internal and external stakeholders.

o Executive Marketing: Demonstrated success in marketing to C-level executives and directors.

o Team Leadership: Proven leadership and team management skills.

o Resource Management: Ability to manage flexible resources and coordinate with various service suppliers.

o Analytical Skills: Proficient in using analytics tools to measure campaign performance and make data-driven decisions.

o Communication Skills: Exceptional verbal and written communication skills in English (Dutch is nice but not necessary).

o Technical Proficiency: Familiarity with marketing automation platforms, CRM systems, and digital marketing tools.

· Personal Attributes:

o Results-Driven: Strong focus on achieving targets and delivering measurable results.

o Adaptability: Ability to thrive in a fast-paced environment and adapt to changing business needs.

o Problem-Solver: Innovative thinker with a proactive approach to overcoming challenges.

o At All Your BI we have an entrepreneurial character: we all want to move forward and we believe that we should all benefit from the successes that this method produces. This means that we are a cooperation in which you have control over the strategy of All Your BI, you can implement your own fantastic ideas and you can and may go for opportunities that arise. And with your entrepreneurial character, you're probably already working on the next steps...

Work Environment:

o Enjoy the freedom to work from anywhere—choose a fully remote setup or a hybrid arrangement that suits your lifestyle.

o Collaborate with a global team using advanced communication tools and platforms.

o We support work-life balance and encourage you to create a work environment that maximizes your productivity and well-being.

The terms and conditions of employment, equally point-by-point:

• A salary between € 5000,- and € 7000,- (depending on knowledge and experience), 8% holiday pay comes on top of that.
• Bonuses when you are part of the corporation 
• Excellent pension plan
• 25 vacation days
• €5000,- annual development budget
• €500,- home office budget
• Laptop
• Work in the Office, from Home or somewhere Remote. As long as we can tell you in person about all our plans during our 'quarterlies' and you are in the same time zone, you decide where you work from.
• Innovative Culture: Collaborative team environment with a focus on innovation and excellence.
• Are you missing something? Let us know and we will look at the possibilities together with you.
  

What's next? We have 4 steps:

1. We understand that if you are interested, you would like to know quickly where you stand and that is what we are going for. Our goal is to present you with an excellent offer within three weeks, and we value maintaining an efficient pace. Regardless, we'll promptly reach out to you as soon as we receive your expression of interest. This way we can immediately answer some first questions and we keep it nice and personal.

2. In case of mutual interest, an introduction to Ruben Monster, one of the founders, quickly follows in an online conversation. We're interested in your past work experiences, but more importantly, we're keen to understand your aspirations and ambitions. This conversation is also an ideal opportunity for any questions you may have.

3. Together with 2 senior colleagues you will go deeper into the work you have done and how you have solved certain challenges. We would like to see some work from you and hear why you have chosen a certain method. If you visit us in person, you can also meet the other teammembers.

4. Do you like us? Then we're at the end! The offer is on the table and we will of course go through it together.

One more thing. Are you interested? Please press the 'Apply' button and send us your 'data' and we will contact you as soon as possible. Feel free to let us know your coffee or tea preferences for when we have a personal introduction at the office.

We'd love to hear from you!